Specialist copywriting business Alice-Anne Writes, services the built environment industry. Alice-Anne engaged ACG to deliver a brand that considered the primary target market, reflected her vibrant personality and highlighted her crafted writing process. 

We developed a strategic insight to inform a branding solution and led us to a beautifully simple insight and even simpler execution. Alice-Anne’s building blocks are the letters in the alphabet, we resolved the main identity by calling out both the upper and lower case letters of her eponymous business name, Alice-Anne. Aa.

 To support the brand mark and amplify the strategic insight, we developed a graphic system comprised of geometric shapes crafted in various compositions. This device provides a subtle reference to the core business focus of design and building, and creates a unique and expressive aesthetic.