Dickinson — ACG Creative Co.

The brief was to develop a refreshed brand identity for construction business Dickinson, that signalled an evolution of the business to a more contemporary and future focused organisation. The challenge was in taking an established, traditional brand and realigning it to be relevant to today’s highly competitive, dynamic construction industry.

ACG delivered a robust and highly crafted brand identity that positions the business as a progressive industry leader. Colour choice, typography and iconography are executed in a precise and methodical style, communicating the brand’s approach to process and the built form. The D icon draws inspiration from form and structure, the basis of the brand offering. The resulting identity is robust yet refined, acknowledging the brand’s established history whilst resetting the brand for a contemporary audience.