This relatable and fun campaign for the national restaurant chain Sizzler taps into the unique customer journey that Sizzler offers. The concept speaks directly to the insight around customisation & the freedom to create experiences that take people to their “Happy Place”.
By applying this headline to Sizzler, which has great memories for many Australian families, we can suggest that Sizzler is the “Happy Place” where you can go to find solutions for being hungry, meeting friends, satisfying the kids and re-living some positive memories.
