Sandwiched between Brisbane’s Queen and Adelaide streets lies Burnett Laneway—a labyrinth of loading zones and rear storerooms. Sitting amongst the chaos is Super Whatnot, the go-to retreat for thirsty inner city folk.
The vintage-inspired brand identity uses a juxtaposition of old and the new; with an identity system centred around a classic monogram offsetting the unexpected venue name; and the injection of flamboyant tessellated shapes paired with vintage printing techniques.
The vintage-inspired brand identity uses a juxtaposition of old and the new; with an identity system centred around a classic monogram offsetting the unexpected venue name; and the injection of flamboyant tessellated shapes paired with vintage printing techniques.
