Charli

Brand Identity
Graphic Design
Digital Product UI

Health & Tech

Brand Australia’s first app dedicated to menstruation, fertility, and wellbeing to reflect Charli’s mission of empowering users with trusted, evidence-based knowledge. The identity should position Charli as a leader in education and empowerment, while ensuring it feels inclusive, approachable, and supportive.

Create an inclusive, adaptable brand that speaks to everyone—whether it's a teen navigating puberty, a woman trying to conceive, or a doctor guiding a patient. Charli isn’t just a platform; it’s a personality that understands, relates to, and empathises with its audience, offering both education and empowerment. Through marketing and digital, a fresh concept is introduced that is knowledgeable, supportive and accessible to all.