Strategic repositioning of the oldest and largest Koala Sanctuary in Australia.
Client
Lone Pine Koala Sanctuary
Services
Brand Identity
Signage & Wayfinding
Merchandise
Campaign Design
Signage & Wayfinding
Merchandise
Campaign Design
Industry
Retail & Hospitality
Strategic repositioning and rebrand of Australia’s oldest and largest Koala Sanctuary's, Lone Pine Koala Sanctuary. The strategic insight “Discover your Sanctuary” underpins the verbal and visual identity of the refreshed Lone Pine brand, and is brought to life across key messaging and brand touch-points.
The strategic positioning and identity is set to not only deliver a shift in Lone Pine Koala Sanctuary's brand and visual identity, but inspire and empower positive change through discovery, exploration and education for staff and visitors alike.