Sparkletown

Brand Identity
Website Design
Signage & Wayfinding

Place Making

ACG developed the full Sparkletown identity system from the ground up, covering visual identity, verbal identity, signage, and environment design across the network. Each location carries its own name and identity, individually branded with a strong connection to place, while sitting cohesively within the broader Sparkletown family. The brief called for a system flexible enough to grow with the network, with each new facility feeling both fresh and familiar.

The approach embraced Sparkletown's playful, community-forward character while building a framework that could adapt to each site's unique location and audience. From Northshore and North Lakes to Ripley Valley, The Plains, Springfield, Caloundra, and beyond, every facility shares the same spirited DNA while telling its own local story.